RED BARON — Take the Field
Pizza with some extra dough.
01 — THE IDEA
Field Yates does not lose. That much he knew. What he didn’t know was who he would destroy next in fantasy football. Red Baron gave fans everywhere the chance to take him on in their own league for a shot at a hefty cash prize and unlimited pizza.
02 — RESULTS & RECOGNITION
RESULTS1.3 BILLION TOTAL PROGRAM IMPRESSIONS163,000 CONTEST ENTRIES8 MILLION+ SMACK-TALK GIF VIEWS
PRESSESPN · USA TODAY · YARDBARKER · SPORTSGRID · MULTIPLE TOP PODCASTS
WINNERFIELD YATES (DUH)
03 — CASE STUDY
04 — LAUNCH VIDEOS
05 — SMACK TALK GIFS
A full arsenal of smack-talk GIFs were viewed more than 8 million times on Giphy.
CREDITS
AGENCY Fast HorseCCO Scott BrobergGCD Derek TillACD/CW Josh GloeAD Anjali Ravi EdwardsSOCIAL Kate LaTourACCOUNT Paige EpskyAMPLIFICATION Felicia HartmanDIRECTORS Saline ProjectPROD CO Noware MediaPRODUCER Joel St. JohnTALENT Field Yates