GREAT CLIPS — Snapchat Mirrors
A (hair)cut to black.
01 — THE IDEA
Snapchat is filled with brands fighting for your attention with bright, loud, in-your-face content. So to promote Great Clips Online Check-In, we did the simplest thing we could: we cut to black, turning people’s glossy screens into makeshift mirrors. Copy directed attention to their hair, prompting them to swipe up to easily check in online.
02 — RESULTS & RECOGNITION
RESULTS+22% ONLINE CHECK-INS4× SNAPCHAT SWIPE-UP RATE BENCHMARK
AWARDSDIGIDAY AWARDS FINALISTWEBBY AWARDS HONOREEADDYS REGIONAL SILVERTHE SHOW (MN) SILVER
03 — CASE STUDY
CREDITS
AGENCY PeriscopeCCO Peter NicholsonCD Jim McLartyAD Meghan RongitschCW Josh Gloe