
DOS EQUIS — Seis-Foot Cooler
Drinking responsibly. Responsibly.
01 — THE IDEA
In a summer of social distancing, Dos Equis helped bring drinking buddies back together for beers. Kind of. The Seis-Foot Cooler, a six-foot-long, beer-chilling, distance-measuring ice chest, gave people a more interesante way to stay far enough apart while still enjoying a cold one with friends.
02 — RESULTS & RECOGNITION
RESULTS1 BILLION+ IMPRESSIONS<1 MIN TO SELL OUT
AWARDSADDYS NATIONAL GOLD ×2ADAGE EDITOR’S PICKCOMMUNICATION ARTS FEATUREDTHE SHOW (MN) GOLD ×3
PRESSFORBES · ABC NEWS · FOX NEWS · THRILLIST · ADWEEK · GOOD MORNING AMERICA · ADAGE
03 — CASE STUDY
CREDITS
AGENCY Fast HorseECD Eric HusbandGCD Derek TillAD Jacob VanBlarcomCW Josh GloePRODUCTION Street Factory Media