Dos Equis — Seis-Foot Cooler
DOS EQUISSeis-Foot Cooler

Drinking responsibly. Responsibly.

01 — THE IDEA

In a summer of social distancing, Dos Equis helped bring drinking buddies back together for beers. Kind of. The Seis-Foot Cooler, a six-foot-long, beer-chilling, distance-measuring ice chest, gave people a more interesante way to stay far enough apart while still enjoying a cold one with friends.

02 — RESULTS & RECOGNITION

RESULTS1 BILLION+ IMPRESSIONS<1 MIN TO SELL OUT
AWARDSADDYS NATIONAL GOLD ×2ADAGE EDITOR’S PICKCOMMUNICATION ARTS FEATUREDTHE SHOW (MN) GOLD ×3
PRESSFORBES · ABC NEWS · FOX NEWS · THRILLIST · ADWEEK · GOOD MORNING AMERICA · ADAGE

03 — CASE STUDY

CREDITS

AGENCY Fast HorseECD Eric HusbandGCD Derek TillAD Jacob VanBlarcomCW Josh GloePRODUCTION Street Factory Media