BLACK LABEL BACON — Live for It
What if the meaning of life has been right under our noses?
01 — THE IDEA
Nothing creates an emotional response like bacon. Calling it the greatest food on earth is an understatement. In fact, it wouldn’t be dramatic to say Black Label Bacon makes life worth living.
02 — CAMPAIGN
03 — MICROWAVE READY BACON
04 — HARDCOURT SMOKED BACON
We took the discarded scrap ends of the Final Four hardwoods, set it ablaze, and smoked bacon with it.
AWARDSTHE FAB AWARDS SILVERTHE SHOW (MN) SILVER
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CREDITS
AGENCY BBDO MWCCO Brock DavisACD Sam JohnsrudSR CW Josh GloeSR AD Jake CarlsrudDESIGN DIR Ian McAllisterSTRATEGY DIR Casey GilfordEP Peter McLarnanPR AGENCY FleishmanHillardECD Dan MarguilisSVP PARTNER Steve HickokSVP MARKETING Annie Dubsky