Heineken B.O.T.
Beep. Boop. Beer.
01 — THE IDEA
Summer and cold beer are an iconic combo, but nobody likes hauling a heavy cooler to their destination. So we made the cutest solution possible: an autonomous smart-cooler that follows you everywhere you go, complete with a charming A.I. personality and voice-activated commands.
02 — RESULTS & RECOGNITION
RESULTS1.7 BILLION IMPRESSIONS700+ INTERNATIONAL MEDIA STORIES+12% OFF-PREMISE SALES BOOST
AWARDSCOMMUNICATION ARTS BEST OF INTERACTIVETHE ONE SHOW SHORTLISTWEBBY AWARDS NOMINEE
PRESSTHE WASHINGTON POST · HYPEBEAST · GQ · MOTORTREND · THRILLIST
03 — CASE STUDY
CREDITS
AGENCY Fast HorseECD Eric HusbandGCD Derek TillAD Jacob VanBlarcomCW Josh Gloe